Bulk messaging to engage the customers has been trending for over a decade now. Though many of the marketers think that SMS is not such a creative way to reach the audience, it’s still one of the easiest and cost-effective marketing tools.
No doubt, social media, print, etc. are the rewarding mediums; SMS is an instant way to get your information across prospects. Considering the fact that 7 in 10 people will be using a Smartphone by 2020, it is essential to make your business more mobile-friendly.
Here, we’ll discuss what the purpose of bulk SMS messaging is and how can your business benefit from it-
Business Text Messaging
In business text messaging, an SMS short code is sent as a two-way marketing message via mobile. An SMS code is a 5-digit number that is used by the businesses to allow the customers to opt-in to their messaging campaign.
The short code messages are ideal for bulk messaging. However, long messages are cheaper to use than short code messages. It can be of mobile number length or a 16-number digit that your customers don’t need to remember.
Why Do Businesses Use Bulk Messaging?
Of all the reasons why businesses consider SMS an incredible way to interact with the customers is that recipients can access it on their mobile phones.
According to the statistics, 90% of the SMS messages are read within 3 minutes, which means that there are high readability chances. It helps to promote the products and services, increase customer engagement, or deliver urgent information to the audience.
Business SMS messaging is designed to allow you to send or receive messages from any of the websites. Using analytics, businesses can create more targeted campaigns for better customer experience.
Another significant reason why SMS messaging is important for businesses is that it saves time. When you handle everything through phone calls, it involves more time and resources. Using SMS solutions, you can create templates for several purposes, such as replies for common questions.
A Piece Of Advice:
Make sure to send messages only to those who are interested in getting updates from you, or it may cause disruptive texting. So, it is necessary to provide your customers with an option to opt-out of the service as well.
How To Make Business Text Messaging More Effective?
If you are abreast of the ever-evolving technology, you already know how complex data solutions have become. This makes most of the marketers think that they require a big investment in equipment and software.
But, the reality is simple!
One thing you can do is integrating your bulk messaging with the cloud. By choosing the standard integrations, your chosen SMS platform will easily integrate into your existing platforms. But, if you don’t’ have an account with the third-party software, you need to set up the one first.
Some of the benefits of integrating the CRM with SMS solutions are:
- It Offers Better Global Reach
Whatever the location of your business or customers is, it is essential to deliver the messages at the right time. Keeping in mind that the servers can be inconsistent at the critical moments, companies have been switching to a cloud provider.
The worldwide telecom providers offer reliable service and ensure that everything gets delivered on time.
- The Service Providers Offer You A Tailored Pricing Model
Whatever the SMS provider you choose, they provide you with an attractive price model. There are usage-based models that suit your business requirements. If your need grows in the future, you get a choice to upscale the features’ capacity or the customers’ reach.
Conclusion
Business messaging is an ideal way to reach the audience who is interested in your products or services. With its easy implementation and great global reach, there shouldn’t be any reason to ignore this marketing tool to maximize business opportunities.
