Have you ever wondered investing in case studies? Thinking if it is worth the investment? If yes, we will give you five major reasons you need to invest in case studies to improve your conversions.
Case studies are a type of qualitative research published by a company in the form of a piece of content that outlines their effectiveness and success in dealing with a client. It is popularly used as a piece of marketing content and is incredibly useful for would-be clients to understand how the company has excelled in the past.
While the case study is a labor-intensive marketing tool that can take a bit more time and effort, it is wholly effective and valuable to promote your business through detail-driven storytelling!
The stories you share, evoke emotions, and make your presentation catchy. Now you know the big picture value of case studies, let's narrow down to the five key reasons why it matters in driving sales.
It Helps Build Trust
While there is too much marketing filled with blunders, including claims that are not substantial or traits that can't be measured, case studies are factual. It helps build and grow trust, which is specifically important when it comes to B2B. According to survey software, B2B buyers look for customer success content such as reviews, case studies, and testimonials.
It allows potential customers to hear from existing ones paired with excellent customer reviews. This helps demonstrate how customers have used and advantaged from your product or service in a way to develop their confidence in your business.
It Gives Valuable Insights
When you talk to your customers about a product, you will find much more about how it is actually being used and the reason they value it. The process of case study enables you to listen to what your customer feels about your product with a degree of spontaneity that is not clouded by internal politics.
This honest yet in-depth insight will offer you a great understanding of your customers’ challenges and help you create marketing content that truly speaks to your audience.
It Provides Social Evidence
In this technology-driven age, customers want substantial proof. For instance, if a company claims that their pair of socks would keep their feet warmer than their closest competitors, a customer usually took the statement at face value.
With the remarkable evolvement of the internet and social media, customers can easily access additional resources and information. As a result, customers want to invest more factual findings and peer review rather than trusting the sales copy. In fact, 92% of shoppers see the product review before making a purchase. Case studies help satisfy this desire for social proof by revealing real-life results and highlighting customer experiences.
While case studies give you invaluable content for your business sales team, you must remember the role they play in customer retention.
When you invite a prospect to share their experience with the product, you are offering them an opportunity to foster their own business and success. This enables you to show how much you appreciate their faithfulness, which in turn strengthens your relationship with them.
Provides a Word Of Mouth
Case studies represent the view of your clients and customers, not your company. Webinars, blog posts and other kinds of content that come straight away from your marketing team are mostly viewed as self-serving, which means it tends to be slightly skeptical of them.
On the other side, case studies come from the mouths of consumers, so they behave as a third-party endorsement, which can add even more credibility.
Conclusion
Everyone loves a good story, which a well-crafted case study serves the best as a powerful marketing tool. With businesses being pushed to incline more and more on word-of-mouth marketing to cut through the marketing clutter, including case studies in your marketing tactics can prove invaluable!
